Our clients
Dog Treats Brand
Leading Slime Brand
We made a lot of dogs happy
A boring 15% discount popup was leaving money on the table. We tested offer psychology - fixed dollar amounts, free gifts, bundles and discovered that a "three free gifts" offer dramatically outperformed percentage discounts. The insight: customers respond to tangible value they can visualize, not abstract math. This winning offer now serves as the foundation for segment-specific experiences, where different customer types receive the offer structure that resonates most with their buying psychology. +$60,000/mo revenue, +26% email capture, +25% AOV.
Slimey, but profitable
The collection page was the second most visited page on the site - and completely unoptimized. We tested progressive enhancements: a hero banner showing the product in use, product labels like "limited stock" and "best seller," and visible reviews and ratings. The winning combination created instant clarity and trust for first-time visitors who needed to understand what they were buying. This insight now informs how we personalize the experience for new vs. returning customers. +$109,590/mo revenue, +12.32% conversion rate.